WHAT YOU EARN
Average coins per event attended: 40. Range: 10 (a 30-minute meditation) to 120 (a half-day cleanup). The coin floor is the time-and-friction cost of leaving the couch and verifying attendance.
WHAT YOU REDEEM
Median redemption: a ₹400 ($5) discount or free product from a partner brand. 40 coins ≈ ₹400. So 1 coin ≈ ₹10 ≈ $0.12. Roughly. But that's missing the point.
WHAT IT'S WORTH TO BRANDS
A coin redeemed by a member who earned it tells you: they showed up to a values-aligned event, they made a choice from a curated list, they spent real effort. Cost of acquisition through Meta ads for an equivalent-quality customer: $14-$28. Cost via Gleo Coin: the redemption value, which the brand sets.
It's not the coin. It's the human who earned it.
